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Relive The Marlboro Man
Starting at $5.99 – $24.99
Let RetroSparX spark your memory with The Marlboro Man! Few advertising campaigns have been as enduringly successful as the swarthy cowboys who for decades embodied the Marlboro cigarette brand. Marlboro cigarettes went from a sideshow in the tobacco industry to a best-seller once the Marlboro Man campaign was launched. Read about this masterstroke of marketing, which also gave life to an industry increasingly under fire for the significant risks posed by tobacco.
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What's my User Type?This RetroSparX Memory Game Unit at a Glance
Subject Category: Cultural Trends
Featured Date Range: 1955 - 1990s
Number of pages to print: 10
Included: memory-stimulating narrative, 2 memory games for seniors 'as advertised', answer key
Completion time: 30 - 50 minutes (approximate)
Memory Games for Seniors Included in this Unit
Snazzy Slogans (Word Mash-Up memory game) - Unscramble letters to identify the brands associated with famous advertising slogans. Then rearrange some of those letters to reveal a snippet of wisdom courtesy of the creative genius behind the Marlboro Man advertising campaign.
Features of Snazzy Slogans
- 3 pages of slogans that will take you back!
- creative graphics; large print for easy completion
- moderately easy to complete - you'll be surprised how these slogans have planted themselves in your memory!
- can be completed individually, but this would also be a blast to work on with a group
- suitable for seniors with no cognitive decline, with mild dementia or (with a bit of support) with moderate dementia
- answer key is included
Jazzy Jingles (Text Teaser memory game) - Remember some of the most memorable advertising jingles from the mid to late 1900s by completing their lyrics. Disclaimer - these old favourites might get stuck back in your head!
Features of Jazzy Jingles
- 3 pages of snappy advertising jingles
- bold, colourful graphics; large print for easy reading
- moderately easy to complete, especially for those of us who are a sucker for a catchy tune!
- can be completed individually or collaboratively in a group
- suitable for seniors with no cognitive decline, with mild dementia or (with a bit of support) with moderate dementia
- answer key is included